Part 1 – Collector Type and Collection Descriptors
Determine your Collector Type/ Rationale. Next create your list of adjectives and descriptors for the collection, include as many as you can think of both physical and emotive. These words could determine how the visual language looks and feels. Decide why the collector might want to make it this collection public. This helps you determine your motivations as the designer of the collection.
– souvenir/remembered
– Organized
– Meticulous
– Low Tech
– Proud/Braggart
ordered <-----> scattered playful <-----> serious
accurate <-----> distorted natural <-----> synthetic
heavy <-----> light warm <-----> cool
transparent <-----> opaque reserved <-----> expressive
near <-----> far passive <-----> active
machined <-----> hand-crafted analytical <-----> intuitive
simple <-----> complex free <-----> controlled
balanced <-----> unstable melancholy <-----> joyful
flat <-----> dimensional masculine <-----> feminine
textured <-----> smooth loud <-----> quiet
geometric <-----> organic high tech <-----> low tech
fast <-----> slow controlling <-----> easy going
manipulative <-----> naive outrageous <-----> magnificent
The main approach of making this collection public would be pursued as the case against Sean White. As evidence in case, it is made public.
Sean White, the original collector, would never make this collection public. His collection is of personal significance to himself and isn't really something
Part 2 – Visual Language Sketches
With some of the word generation from Part 1 as a starting point, sketch possible options based on the section “Visual Translations.” You will want to simply experiment in the beginning, keep everything you make. After you come up with some possibilities, develop some of the better options. Produce different directions for look and feel. The name might influence how your polish your visual language and vice versa.
Visual Translations
Consider how you might look at the different characteristics of the collection and collector psychology and how that translates into formal studies. Consider repetition, pattern, deconstructing the collected objects (taking it apart and looking at the different pieces), reconstructing it (reordering the parts), making arrangements of elements (ornamental), how are the forms affected by various media experiments (pen, ink, paint, toner transfers, etc.), look at processes of reproducing images (photograms, hand-drawn, rubbings, traced, stamped, etc.) and so on. You will present these studies as a series of sketches, media experiments, photographs or motion sketches. From these studies you will develop your visual system.
Part 3 – Name Generation
Description lists and name generation. Make sure to keep all your process for this. Generate a description list of 30+ words. Begin to evaluate what phrases, or words might be appropriate. A collection might be too vast to summarize in a single word, so try many options. Think about the possibility of using a sub-title as well. Come up with 10+ different name possibilities.
Name List
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